noam yossef
← Insights
12 June 2026 · 3 min read

Run the pre-mortem before it breaks

The year after a raise is when most founders build the thing that later snaps. There's a cheaper time to find the cracks.

A post-mortem tells you why it broke. A pre-mortem tells you where it will, while you can still afford to do something about it.

The first year after a round is deceptive. The money makes everything feel possible, so founders scale the team, the promises, and the surface area faster than the infrastructure underneath. The cracks don't show in the good quarter. They show in the first hard one — and by then they're load-bearing.

The exercise

Sit the leadership team down and assume it's eighteen months from now and the scale-up has stalled. Not failed — stalled, in the specific, recognisable way these things do. Then ask one question: what broke?

People know. They always know. The honest answers come fast: the second-layer hires we made too late, the founder still in every decision, the values we wrote on the wall and never enforced, the operating cadence we never actually built.

Why it works

It's permission. "What will go wrong" invites defensiveness; "assume it already did" invites truth. You're not asking anyone to admit a current failure — you're asking them to narrate a future one, and people will tell you things about a hypothetical that they'd never volunteer about the present.

The output isn't a risk register. It's a short, ranked list of the three things most likely to break, and the infrastructure you build now — before the chaos, not during it — so they don't.

That's growth architecture. It's far cheaper than the post-mortem.

The occasional note

What I see inside leadership rooms.

Every so often — a short, unhurried note on the work between deciding and done. No noise, no tactics.

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