The work
between
deciding and
done
Strategic partner and organisational psychologist. I work with leadership teams and founders on the infrastructure that makes organisations actually function — the decisions, the rhythm, the trust. Based in Tel Aviv, working across Europe.
Building a leadership team that actually leads? Mid-merger and need someone who can hold the organisation together while the strategy lands? Round just closed and you already sense what could break? Let's connect.
- 01
Trust is not given. It is built.
I am deeply shaped by Brené Brown's work on trust — and what it actually means inside organisations. Trust is not a cultural perk or a leadership style. It is the backbone of every meaningful change, transformation, and build. Without it, strategies don't land, people don't follow, and leaders exhaust themselves wondering why. Most organisations treat trust as a given. I treat it as the work.
- 02
Leadership has nothing to do with authority.
Real leadership is not the title. It is earning the right to influence — through consistency, through honesty, through being the person who says the difficult thing early enough for it to matter. I have built operating systems inside large organisations with no formal authority over anyone. The work lands because the trust was there first.
- 03
The best time to prevent failure is before it happens.
Most organisations do post-mortems. They diagnose what went wrong after it has already cost them. I believe in the opposite: naming, before you build, what could fail and why. Not to be pessimistic. To be honest. The pre-mortem forces a conversation that everyone in the room already knows needs to happen. That conversation, held early, is worth a year of reactive firefighting.
- 20 Jun 2026 · 4 min
The work between deciding and done
Most strategies don't fail at the decision. They fail in the gap that comes after it.
- 12 Jun 2026 · 3 min
Run the pre-mortem before it breaks
The year after a raise is when most founders build the thing that later snaps. There's a cheaper time to find the cracks.